[КНИГА][B] Business Marketing Management: B2B 10th ed.

MD Hutt, TW Speh - 2010 - dspace.kottakkalfarookcollege.edu …
… commerce in the business-to-business market is estimated to … management and strategic
marketing areas provides the … A few of the key features available in the Instructor’s Manual …

Impact of marketing resource on company performance on B2B markets

G Jagodič, B Milfelner - International Journal of Innovation …, 2020 - inderscienceonline.com
main goal of the paper is to research the impact of marketing resources on company performance
for companies on B2B marketscharacteristics of companies operating on B2B markets

[КНИГА][B] B2B marketing

U Seebacher - 2021 - Springer
… But I can tell you two things for certain: Firstly, that learning from industry luminaries like
the … Only the two areas of human resource management and marketing have for years very …

B2B e‐marketplace: an e‐marketing framework for B2B commerce

W Kian Chong, M Shafaghi, C Woollaston… - Marketing Intelligence & …, 2010 - emerald.com
… Referring to Figure 5, B2B consists of three main elements and the e-marketplace performs
the main tasks such as sourcing, automated purchasing, processing to facilitate the sellers …

Development of B2B marketing theory

A Hadjikhani, P LaPlaca - Industrial marketing management, 2013 - Elsevier
… In these two types of categorization of B2B development, the … the use of these theories to
better understand B2B marketmarketing and purchasing to verify the fundamental aspects like …

Antecedents of social media B2B use in industrial marketing context: customers' view

H Keinänen, O Kuivalainen - … of Business & Industrial Marketing, 2015 - emerald.com
… supporting B2B social media use and personal characteristics … This definition contains the
key elements found in a number … In B2B market, we can assume that corporate culture has an …

E-marketing orientation and social media implementation in B2B marketing

F Habibi, CA Hamilton, MJ Valos… - European Business …, 2015 - emerald.com
… for B2B marketers to leverage the beneficial characteristics of … An industry study by B2B
Technology Marketing Community … can undertake to deal with major issues that are reported by …

It's all B2B… and beyond: Toward a systems perspective of the market

SL Vargo, RF Lusch - Industrial marketing management, 2011 - Elsevier
… The basic notion is that the entities that are involved in a … , disparate knowledge about
aspects of the market, looking for … The study of B2B markets and marketing over the last several …

The future of B2B marketing theory: A historical and prospective analysis

RM Cortez, WJ Johnston - Industrial Marketing Management, 2017 - Elsevier
marketers, the authors argue that the research efforts should be focused on six major areas
of … Analytics, Harnessing Technology, Marketing/Finance Interface and Revenue Growth, and …

Marketing–sales interface configurations in B2B firms

WG Biemans, MM Brenčič, A Malshe - Industrial Marketing Management, 2010 - Elsevier
… size, industry and the nature of products and customers, B2B … four basic marketing–sales
configurations employed by B2B … the specific characteristics of marketing in B2B firms strongly …