… , the power of public relations as a pharmaceutical marketing tool is being … public relations
can produce both spectacular success and spectacular backlash, and the risks and benefits …

… of direct to consumer (DTC) prescription drug marketing allowed television, print, radio, and
… of treatments as being effective, yet highlight one by noting its performance in patient trials or …

… the pharmaceutical market more mobile in solving some business problems, including the
public relations marketing … , customer growth, public opinion shaping, target audience capture, …

… research finds that Marketing Public Relations (MPR) offers organisations an effective means
to the … ’ term integrating concepts and tools from public relations, marketing, advertising and …

… tools that can be used together in pharmaceutical marketing … Merck for its osteoarthritis drug
Vioxx adopted public relation … prescription drug products by emphasising on its benefits and …

… promotion or public relations.Business literature classifies these … tools for their execution,
so as to ensure the company’s success on a market as unique as the pharmaceutical market. …

… performance sensitivity analysis to evaluate how small changes (perturbation) in the major
objectives of the pharmaceutical relationship marketing … used as a relationship marketing tool. …

… of Ukraine are generally optimistic, which allows us to remain optimistic about the market …
efficiency of pharmaceutical enterprises is the formation of effective marketing communications …

… , one can conclude that pharmaceutical marketing practices have … effectiveness of various
promotional tools employed by the … for public relations to be the most significant ones. Such a …

… main effect of gender and age along with their interaction effect on sales promotional tools to
… communication strategies such as public relation, personal selling, advertising and general …