Research of public relations tools in the activities of pharmaceutical companies

S Hanabi - 2024 - dspace.nuph.edu.ua
… Branding can be a complex and costly process, but public relations can be an effective
tool for building a positive brand image, especially on a smaller budget. Digital marketing is …

Building pharmaceutical relationship marketing and social media impact: An empirical analysis

CI Enyinda, AO Ogbuehi, CH Mbah - … Journal of pharmaceutical and …, 2018 - emerald.com
performance sensitivity analysis to evaluate how small changes (perturbation) in the major
objectives of the pharmaceutical relationship marketingused as a relationship marketing tool. …

Public relations and its role in pharmaceutical brand building

D Catlett - … Medicine: The Role of Branding in the Pharmaceutical …, 2001 - Springer
… , the power of public relations as a pharmaceutical marketing tool is being … public relations
can produce both spectacular success and spectacular backlash, and the risks and benefits

[PDF][PDF] Marketing communications process on the pharmaceutical market

B Pilarczyk - … Conference “Marketing trends” …, 2011 - … .marketing-trends-congress.com
… promotion or public relations.Business literature classifies these … tools for their execution,
so as to ensure the company’s success on a market as unique as the pharmaceutical market. …

The communication mix in pharmaceutical marketing

R Ahmed, P Vishnu, N Ahmad… - The Pharma …, 2014 - papers.ssrn.com
public relations and directmarketing tools a company uses to pursue its advertising and
marketing … that the development of effective communication mix in pharmaceutical marketing is a …

Effectiveness of promotional tools used by medical representatives to generate product prescriptions from doctors with respect to Pakistan's Pharmaceutical Industry

TM Dar - Electronic Research Journal of Social Sciences and …, 2020 - papers.ssrn.com
Pharmaceutical marketing depends not only on manufacturing the right product and pricing
it … Public relations: In the pharmaceutical business, public relations or customer relations are …

[PDF][PDF] Study of the influence of social networks on the formation of the image of a pharmaceutical company

I Youssef - 2024 - dspace.nuph.edu.ua
… into public relations crises if not handled effectively. However, … will remain a vital tool for
pharmaceutical companies looking to build … regarding the effectiveness of influencer marketing in …

The effectiveness of promotional mix of pharmaceutical companies in the Philippines: the sales force perspective

LC Paguntalan - Asian Journal of Research in Business and …, 2020 - myjms.mohe.gov.my
… In this study, it was found that pharmaceutical companies used different tools in promoting …
and public relations” were found to be the most effective in pharmaceutical marketing while in …

Understanding the dynamics of the pharmaceutical market using a social marketing framework

D Holdford - Journal of consumer marketing, 2005 - emerald.com
… The effectiveness of the pharmaceutical industry in usingpublic opinions about drug
companies (Time, 2004). In … can be used as a tool to place developments in the pharmaceutical

[PDF][PDF] Application of integrated marketing communication in pharmaceutical industry

A Panigrahi, K Aware, A Patil - ACUMEN, 2017 - researchgate.net
… a test marketing to make doctor sure about the effectiveness of … tools that can be used together
in pharmaceutical marketing … Merck for its osteoarthritis drug Vioxx adopted public relation