… It is these characteristics which make the marketing communications issues particularly
interesting as a focus of study. Tourism and hospitality was defined as lifestyle consumer goods, …

… ; separate features of marketing communications, which are typical for entities from the
tourism and hospitality industry, are not fully considered when digital technologies are used. In …

… However, marketing in tourism has a number of features due to the specifics of the activity.
It has been studied that some of them are: establishment of close relations with the most …

… Specific features of the tourism service provide for its other content, which requires planning
… for a tourist product: social media, marketing communications and communication channels …

… really full and successful use of the opportunities available in the field of tourism [210]. … the
complex of marketing communications, to ensure the development of the tourism industry and …

… in the peculiarities of marketing methods and common practices used in the tourism market,
… Despite the importance of all these links in the marketing communications chain, advertising …

… features and suggest ways to form and use new products and brands, PR-management
technologies in the development strategies of tourism … use integrated marketing communications: …

… marketing practices and by studying the peculiarities of marketing communication among
tourism … • What are the strengths and weaknesses of marketing communication of tourism and …

… development of the region through the development of tourism ? The purpose of the article
is to reveal the peculiarities of the use of modern IT in the tourism industry. According to the …

… tourism in recent times has transformed the nature of tourism products, processes, businesses
and competition. Tourism … communication access has brought the entire tourism industry …