… , determine the most efficient types of marketing communication and manage them in an …
marketing communication system based on the identification and argumentation of the tourism …

… The field of tourism services is developing and changing, so it is … of marketing communication
tools in the tourism and hospitality … Features of the use of marketing communications in the …

… However, marketing in tourism has a number of features due to the specifics of the activity.
It has been studied that some of them are: establishment of close relations with the most …

… mix) in which this theory explained the promotional mix, a mean that marketers can use to
establish the characteristics of services offered to customers. The promotional mix concept …

… the intercultural communication in the field of tourism can be applied in the development of
marketing communications in the design and development of the new tourist product, in the …

… Special characteristics of … marketing communications through the Internet. The freedom of
choice provided by the Internet is just the latest factor in the underlying changes in the tourism …

… Considering the aimed objectives, the targeted public’s characteristics and allowed
resources, the image creators must choose the most appropriate messages and select the most …

… It is these characteristics which make the marketing communications issues particularly
interesting as a focus of study. Tourism and hospitality was defined as lifestyle consumer goods, …

… in the peculiarities of marketing methods and common practices used in the tourism market,
… Despite the importance of all these links in the marketing communications chain, advertising …

… marketing practices and by studying the peculiarities of marketing communication among
tourism … • What are the strengths and weaknesses of marketing communication of tourism and …