… Furthermore, this work aims to identify neuroscientific brand management concepts in order
to provide own products a competitive advantage on a marketing base. The insights gained …

… will help marketers create an efficient marketing strategy, enabling them to better understand
… an efficient marketing strategy based on the market-based relationship marketing theory. …

… the marketing concept and marketing strategy to achieve an effective and efficient company
… accurately assess the response of its consumer base, branding, demographics, advertising, …

… of the basic functional mechanisms of the consumer's nervous … Let's consider the marketing
strategy of AvtoVAZ in more … to modernize the education system in the sphere of marketing. …

… Data were collected from the marketing managers of several … through the direct measurement
of the customers’ basic ideas… businesses to continually modernize and distinguish products/…

… Applying the basic knowledge of neuroscience in the activity of an organization, in business…
defining the concepts of neuromanagement, neuroleadership, and neuromarketing and for …

… of brand resonance and neuromarketing strategies has become increasingly crucial for retail
consumers. With the industry’s expansion, the consumer base has … to this modernization by …

… a marketing strategy aimed at a particular target group of consumers is the basis for developing
the concept … This is due to the constant modernization and updating of the product range. …

… of brand resonance and neuromarketing strategies has become increasingly crucial for retail
consumers. With the industry's expansion, the consumer base … modernization of marketing …

… to the political sphere, and to benefit from its new methods and techniques by understanding
… It can be said that the basic difference between traditional marketing and neuromarketing …