CHROMATIC COLORS IN GERMAN AND ENGLISH INTERIOR ADVERTISING

Authors

  • Alyona Sovyetna Cherkasy state technological university
  • Eduard Sovyetnyi Cherkasy state technological university

DOI:

https://doi.org/10.30890/2567-5273.2022-23-02-034

Keywords:

colour, shade, advertising, interior

Abstract

Advertising texts in German and English languages were analyzed, in particular red and yellow colors in interior advertisements. Red lexemes in the German language are not inferior to red in the Ukrainian language. Elements of national and cultural brandi

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References

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Wanzek Ch. Zur Etymologie lexikalisierter Farbwortverbindung. Untersuchungen anhand der Farben Rot, Gelb, Grim und Blau. Amsterdam, New York, 2003. – 329 S.

Modern engineering and innovative technologies

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Published

2022-10-30

How to Cite

Совєтна, А., & Совєтний, Е. (2022). CHROMATIC COLORS IN GERMAN AND ENGLISH INTERIOR ADVERTISING. Modern Engineering and Innovative Technologies, 2(23-02), 133–138. https://doi.org/10.30890/2567-5273.2022-23-02-034

Issue

No. 23-02 (2022)

Section

Articles

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Copyright (c) 2022 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.