ENTERPRISE DEVELOPMENT STRATEGY: ESSENCE AND CLASSIFICATION
DOI:
https://doi.org/10.30890/2567-5273.2022-24-02-023Keywords:
hotel enterprises; hotel industry; development strategy, classification of strategies.Abstract
The work explored the essence of the concept of "development strategy", its main features and separated the main approaches: definition of target development guidelines; determination of alternative options for enterprise development; combining all availMetrics
References
Agafonova L. G. Tourism, hotel and restaurant business: Pricing, competition, state regulation. Tutorial. 2002. - p. 358.
Balabash O. S. Management of the competitiveness of the hotel business enterprise based on the process approach. Article. URL: http://n-visnik.oneu.edu.ua/collections/2019/268/pdf/31-43.pdf.
Hudz O.I. Enterprise development strategy: essence and classification. Article. Mukachevo State University. 2018. DOI: https://doi.org/10.32782/2524-0072/2018-18-48. URL: https://economyandsociety.in.ua/journals/18_ukr/48.pdf.
Yermachenko V.E., Zhuravlyova S.M. Strategies for the development of hotel enterprises. Article. Kharkiv State University of Food and Trade Zaporizhzhia National Technical University. 2015. URL: http://molodyvcheny.in.ua/files/journal/2015/5/31.pdf.
Kozlova A. S., Breusova E. A. (2017). Competitiveness of the hotel business and factors affecting it. Article. Scientific and methodological electronic magazine "Concept". No. 7 (July). URL: http://e-koncept.ru/2017/170164.htm.
Polinkevich Oksana. Strategies for the development of the hotel and restaurant business in Ukraine. Article. Economic journal of Lesya Ukrainka East European National University. 2020. Lutsk.
Khetagurova D.O., Balabash O.S. Strategic analysis of the environment of hotel industry enterprises. Article. Odesa. 2022. URL: http://n-visnik.oneu.edu.ua/collections/2022/290-291/pdf/95-101.pdf.
Balabash O. The role of entrepreneurship in strategic management of the tourism industry. M. Khmelyarchuk, I. Demko, N. Kozmuk, O. Balueva, O. Balabash. Journal of Entrepreneurship Education. 2019. Volume 22. Issue 2.
Galasyuk S. S., Galasyuk, K. A. (2019). Development trends of the hotel industry establishments. Strategic Management: Global Trends and National Peculiarities. Collective monograph. Poland. Publishing House "Baltija Publishing", 489-502.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
