PRAGMATIC POTENTIAL OF BODY METAPHORS IN ARTICLE HEADLINES OF MODERN MASS MEDIA DISCOURSE
DOI:
https://doi.org/10.30890/2567-5273.2024-31-00-042Keywords:
metaphor, conceptual metaphor, body metaphor, mass media discourse, cognitive linguistics, linguistic pragmaticsAbstract
The article focuses on metaphoric expressions, which are viewed from the point of view of cognitive hypothesis, as a permeating feature of everyday language. The study investigates the linguistic aspect of employing body metaphors and their pragmatic poteMetrics
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