THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE ECOSYSTEM OF HIGHER EDUCATION INSTITUTIONS
DOI:
https://doi.org/10.30890/2567-5273.2023-30-00-088Keywords:
ecosystem, ecosystem approach in education, university ecosystem, marketing approach, marketing of higher education institutionsAbstract
The article examines the role of marketing in the development of the ecosystem of higher education institutions. It was noted that the education system acquires the features of an ecosystem, which includes participants, elements, interconnections, mutualMetrics
References
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Ainamo A., Pikas E, Mikkelä K. (2021), University Ecosystem for Student Startups : A ‘Platform of Trust’ Perspective . in M E Auer & T Rüütmann (eds) , Educating Engineers for Future Industrial Revolutions – Proceedings of the 23rd International Conference on Interactive Collaborative Learning ICL2020 . vol. 2 , Advances in Intelligent Systems and Computing , vol. 1329 , Springer , pp. 269-276.
Ashby E. Universities: British, Indian, African â " A Study in the Ecology of Higher Education. Published by Harvard University Press, 1966. 324 p.
Bramwell A. et al. Growing Innovation Ecosystems: UniversityIndustry Knowledge Transfer and Regional Economic Development in Canada. Final Report to the Social Sciences and Humanities Research Council of Canada, 2012
By Juan Carlos Suarez D., María Camila Duque D., Sara Sofía Roncancio Colombia’s El Bosque University Gears up its Technology Transfer Capabilities With IP. from: https://www.wipo.int/wipo_magazine_digital/en/2023/article_0004.html
Cremin Lawrence A. Traditions of American Education. Basic Books. 1977. 172 p.
Cristol D. D'où vient l'idee d'écosystème d'apprentissage? Où nous conduit-elle? 2013. from: https://4cristol.over-blog.com/article-d-ou-vient-l-idee-d-ecosysteme-d-apprentissage-ou-nous-conduit-elle114004644.html
Ecosystems: Emerging Models / V. Hannon, L. Thoma, S. Ward, T. Beresford. from: https:// www.wise-qatar.org/2019-wise-research-learning-ecosystems-innovation-unit
Learning Ecosystems An Emerging Praxis For The Future Of Education. from: https://www.globaledufutures.org
Maxwell I. Managing Sustainable Innovation: The Driver for Global Growth. NewYork : Springer, 2009. Рр. 43-52
Research Excellence Framework (REF). from: https://www.ref.ac.uk/
TEEB (2010) – The Economics of Ecosystems and Biodiversity: Mainstreaming the Economics of Nature. A synthesis of the approach, conclusions and recommendations of TEEB. from: https://wedocs.unep.org/20.500.11822/7851
Townsend A. et al. Future Knowledge Ecosystems: The Next Twenty Years of Technology-Led Economic Development. IFTF Report No. SR-1236, 2009.
Vaishali S., Dvivedi S.K. Bilateral classification of issues in higher education. International Journal of Modern Education and Computer Science, 2015, 9. Рp. 59– 65.
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