THE IMPACT OF POSITIVE IMAGE ON PRODUCT PROMOTION
DOI:
https://doi.org/10.30890/2567-5273.2024-32-00-001Keywords:
image, enterprise, sales, promotion, marketing, product, consumers.Abstract
The analysis of existing concepts of "image" and criteria for its formation, which can be used to develop a positive image of the enterprise, was carried out in the work. A positive image, serving as the foundation of the enterprise in many market areas,Metrics
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