MODERN TOOLS FOR FORMING AN EFFECTIVE ADVERTISING STRATEGY OF RETAIL ENTERPRISES IN THE FIELD OF CONSTRUCTION
DOI:
https://doi.org/10.30890/2567-5273.2024-35-00-048Keywords:
Advertising, retail enterprises, construction industry, digital marketing, advertising strategies, social media, emotional influence, consumer preferences, branding.Abstract
The article examines modern tools for the development and implementation of an effective advertising strategy of retail enterprises in the field of construction. Key trends in digital marketing are substantiated, including the use of social media, contentMetrics
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