SOCIAL RESPONSIBILITY IN THE SYSTEM OF ENSURING THE COMPETITIVENESS OF AN ENTERPRISE IN THE GAS STATION MARKET
DOI:
https://doi.org/10.30890/2567-5273.2025-39-03-060Keywords:
social responsibility, enterprise competitiveness, strategic management, innovative development, gas stations, fuel retail trade, ESG strategies, competitive advantages, consumer loyaltyAbstract
The article examines the role of social responsibility in the system of ensuring enterprise competitiveness in the fuel retail sector through studying the mechanisms of implementing socially responsible business practices. The relevance of the study is deReferences
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Margolis, J.D., & Walsh, J.P. (2003). People and Profits? The Search for a Link Between a Company's Social and Financial Performance. Mahwah, NJ: Lawrence Erlbaum Associates, 412 p.
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State Statistics Service of Ukraine. Wholesale and retail trade. Retrieved from http://www.ukrstat.gov.ua/operativ/operativ2023/sr/roz_torg/roz_torg.html
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