THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE TRANSFORMATION OF STRATEGIC THINKING IN BUSINESS

Authors

DOI:

https://doi.org/10.30890/2567-5273.2025-42-02-003

Keywords:

artificial intelligence, strategic thinking, digital transformation, business strategies, managerial decision-making, innovation management, data analytics, business adaptability, future technologies, corporate governance

Abstract

The active penetration of digital technologies into all aspects of socio-economic development causes profound transformations of business models, contributes to the intensification of globalization processes in the business environment, changes the paradi

References

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Schulz, W.H., Franck, O., Smolka, S., Geilenberg, V. Applicable Knowledge for Sustainability. The Status of Artificial Intelligence in Industrial Production and the Impact of Future Sustainability. The New Digital Era: Digitalisation, Emerging Risks and Opportunities (Contemporary Studies in Economic and Financial Analysis, Vol. 109A). 2022. P. 117–124. URL: https://doi.org/10.1108/S1569-37592022000109A007

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McKinsey & Company. The state of AI in 2023: McKinsey Global Survey results. McKinsey & Company. 2023. URL: https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai

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Leszkiewicz, A., Hormann, T., Krafft, M. Smart Business and the Social Value of AI. Bondarouk, T., Olivas-Luján, M.R. (Eds.). Smart Industry – Better Management (Advanced Series in Management, Vol. 28). 2022. P. 19–34. URL: https://doi.org/10.32782/2524-0072/2025-72-24

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References:

Semenenko, Y. (2023). The role of artificial intelligence as a factor of influence on the efficiency of the company. Modern Engineering and Innovative Technologies, 2(27-02), 52–60. https://doi.org/10.30890/2567-5273.2023-27-02-029 [in English]

Agnese, P., Arduino, F.R. and Di Prisco, D. (2025), "The era of artificial intelligence: what implications for the board of directors?", Corporate Governance, Vol. 25 No. 2, pp. 272-287. https://doi.org/10.1108/CG-06-2023-0259 [in English]

Saviano, M., Thomas, A., Del Prete, M., Verderese, D. and Sasso, P. (2025), "The impact of new generative AI chatbots on the switch point (SP): toward an artificial emotional awareness (AEA)", European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJIM-05-2024-0520 [in English]

Schulz, W.H., Franck, O., Smolka, S. and Geilenberg, V. (2022), "Applicable Knowledge for Sustainability. The Status of Artificial Intelligence in Industrial Production and the Impact of Future Sustainability", Grima, S., Özen, E. and Boz, H. (Ed.) The New Digital Era: Digitalisation, Emerging Risks and Opportunities (Contemporary Studies in Economic and Financial Analysis, Vol. 109A), Emerald Publishing Limited, Leeds, pp. 117-124. https://doi.org/10.1108/S1569-37592022000109A007 [in English]

Zorman, M., Žlahtič, B., Stradovnik, S. and Hace, A. (2023), "Transferring artificial intelligence practices between collaborative robotics and autonomous driving", Kybernetes, (52 (9)), 2924-2942. https://doi.org/10.1108/K-05-2022-0679 [in English]

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McKinsey & Company. (2023). The state of AI in 2023: McKinsey Global Survey results. https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai [in English]

Caputo, F. (2024), "Human–artificial intellectual capital…beyond a fragmented perspective", Journal of Intellectual Capital, (25(5/6)), 1026-1041. https://doi.org/10.1108/JIC-06-2024-0195 [in English]

Leszkiewicz, A., Hormann, T. and Krafft, M. (2022), "Smart Business and the Social Value of AI", Bondarouk, T. and Olivas-Luján, M.R. (Ed.) Smart Industry – Better Management (Advanced Series in Management, Vol. 28), Emerald Publishing Limited, Leeds, pp. 19-34. https://doi.org/10.1108/S1877-636120220000028004 [in English]

Pshenychna, T. (2025). Vplyv shtuchnoho intelektu na efektyvnist digital-marketynhu v biznes-protsesakh [The impact of artificial intelligence on the effectiveness of digital marketing in business processes]. Ekonomika ta suspilstvo / Economy and Society, (72). https://doi.org/10.32782/2524-0072/2025-72-24 [in Ukrainian]

Zhyvko, Z., Petrukha, N. (2023). Formation and development of digital competencies in the conditions of digitalization of society. The development of innovations and financial technology in the digital economy: monograph. OÜ Scientific Center of Innovative Research, 62–85. https://doi.org/10.36690/DIFTDE-2023-62-85 [in English]

Published

2025-12-30

How to Cite

Камишева, М. (2025). THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE TRANSFORMATION OF STRATEGIC THINKING IN BUSINESS. Modern Engineering and Innovative Technologies, 2(42-02), 15–27. https://doi.org/10.30890/2567-5273.2025-42-02-003

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Articles