МАСОВА КУЛЬТУРА В ЕПОХУ ЦИФРОВОЇ ГЛОКАЛІЗАЦІЇ: СОЦІАЛЬНО-ФІЛОСОФСЬКИЙ ВИМІР

Oleksii Shtepa; Svitlana Kovalenko

doi:10.30890/2567-5273.2025-42-04-026

MASS CULTURE IN THE ERA OF DIGITAL GLOCALIZATION: А SOCIO-PHILOSOPHICAL DIMENSION

Authors

Oleksii Shtepa Poltava V.G. Korolenko national pedagogikal university, https://orcid.org0000-0003-0500-3000
Svitlana Kovalenko Poltava Applied Oil and Gas College of National University «Yuri Kondratyuk Poltava Polytechnic» https://orcid.org0000-0001-5622-6357

DOI:

https://doi.org/10.30890/2567-5273.2025-42-04-026

Keywords:

mass culture, social phenomenon, globalization, glocalization, hybridization, simulacrum, commercialization, information society.

Abstract

The article presents a socio-philosophical analysis of mass culture (MC) in the context of digital glocalization. It is argued that MC is not only a consequence of technical and technological modernization but also a catalyst for cultural hybridization. T

Downloads

Published

2025-12-30

How to Cite

Штепа, О., & Коваленко, С. (2025). MASS CULTURE IN THE ERA OF DIGITAL GLOCALIZATION: А SOCIO-PHILOSOPHICAL DIMENSION. Modern Engineering and Innovative Technologies, 4(42-04), 180–184. https://doi.org/10.30890/2567-5273.2025-42-04-026