ФОЛЬКЛОР У TIK TOK: ЧИ МОЖЛИВО ЗРОБИТИ НАРОДНУ ПІСНЮ ТРЕНДОМ?

Oksana Marchun

doi:10.30890/2567-5273.2025-42-04-105

FOLKLORE ON TIKTOK: IS IT POSSIBLE TO MAKE A FOLK SONG A TREND?

Authors

Oksana Marchun Taras Shevchenko National University of Kyiv https://orcid.org0000-0002-7272-7773

DOI:

https://doi.org/10.30890/2567-5273.2025-42-04-105

Keywords:

folklore, folk song, TikTok, digital culture, youth culture, trends, national identity.

Abstract

The article explores the phenomenon of popularizing Ukrainian folklore on the TikTok social network and the possibilities of transforming a folk song into a modern digital trend. The specifics of the platform as a mass communication medium, the mechanisms

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Published

2025-12-30

How to Cite

Марчун, О. (2025). FOLKLORE ON TIKTOK: IS IT POSSIBLE TO MAKE A FOLK SONG A TREND?. Modern Engineering and Innovative Technologies, 4(42-04), 272–284. https://doi.org/10.30890/2567-5273.2025-42-04-105