ЦИФРОВОЙ МАРКЕТИНГ КАК ТЕХНОЛОГИЯ РАЗВИТИЯ СФЕРЫ ГОСТЕПРИИМСТВА

Tetyana Marusei; Kristina Belinska

doi:10.30890/2567-5273.2022-19-02-052

DIGITAL MARKETING AS A TECHNOLOGY OF HOSPITALITY DEVELOPMENT

Authors

Tetyana Marusei Kamianets-Podilskyi Ivan Ogiienko national university https://orcid.org/0000-0002-1018-702X
Kristina Belinska Kamianets-Podilskyi Ivan Ogiienko national university https://orcid.org/0000-0001-8765-5998

DOI:

https://doi.org/10.30890/2567-5273.2022-19-02-052

Keywords:

marketing, digital marketing, marketing technologies, digital technologies, hospitality, hotel business.

Abstract

The article examines the issues of digital marketing as a technology for the development of the hospitality industry. It has been determined that one of the most dynamic digital marketing channels is social media marketing. It is stated that the hotel we

Metrics

Metrics Loading ...

"Modern engineering and innovative technologies"

Downloads

Published

2022-02-28

How to Cite

Марусей, Т., & Белинская, К. (2022). DIGITAL MARKETING AS A TECHNOLOGY OF HOSPITALITY DEVELOPMENT. Modern Engineering and Innovative Technologies, 2(19-02), 61–65. https://doi.org/10.30890/2567-5273.2022-19-02-052