SIGNIFICANT BRANDING OF UNITED STATES' TNCS AT THEIR IMPACT ON MOST ECONOMICAL PROCESSES

Authors

DOI:

https://doi.org/10.30890/2567-5273.2019-10-02-048

Keywords:

Key words: multinational corporation, branding, economic processes, global economy, position, values, information revolution, United States

Abstract

Abstract. In modern society there is a cardinal change in the relationship between the sub and secondary markets. The role of living in a system of marketable and active vise from the side of trading intermediaries private brands is getting more and more

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References

Рузакова, О. В. Методологические подходы к оценке стоимости бренда / О. В. Рузакова, А. В. Перфильев // Управленец. – 2011. – № 7-8 (23-24). – С. 40-45.

Best Global Brands 2019 : The annual report on the world’s most valuable global brands. – 2019. Електронний ресурс. – Режим доступу: https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/ (дата звернення: 14.12.2019).

Рожков, И. Я. От брендинга к бренд-билдингу / И. Я. Рожков, В. Г. Кисмерешкин. – М. : Гелла-Принт, 2004. – 320 с.

Казнина, О. В. Торговые марки в условиях глобализации и оценка их стоимости : автореф. дис. … канд. экон. наук : 08.00.14 / Ольга Викторовна Казнина. – М. : МГИМО МИД РФ, 2006. – 26 с.

Рейтинг Interbrand 2016. URL: http://interbrand.com/best-brands/best-globalbrands/2016/ranking/.

References:

Ruzakova, O.V. (2011). Methodological approaches to brand value assessment / O. V. Ruzakova, A. V. Perfilyev in Manager, issue 7-8 (23-24), pp. 40-45.

Best Global Brands 2019 : The annual report on the world’s most valuable global brands. – 2019. Електронний ресурс. – Режим доступу: https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/.

Rozhkov, I. Ya. (2004). From branding to brand building / I. Ya. Rozhkov, V. G. Kismereshkin, M.: Gella-Print, 320 p.

Kaznina, O.V. (2006). Trademarks in the context of globalization and the assessment of their value: author. dis. ... cand. econ. sciences: 08.00.14 / Olga Viktorovna Kaznina. − M.: MGIMO, Ministry of Foreign Affairs of the Russian Federation, 26 p.

Рейтинг Interbrand 2016. URL: http://interbrand.com/best-brands/best-globalbrands/2016/ranking/.

Published

2019-12-31

How to Cite

Мединская, Т. (2019). SIGNIFICANT BRANDING OF UNITED STATES’ TNCS AT THEIR IMPACT ON MOST ECONOMICAL PROCESSES. Modern Engineering and Innovative Technologies, 2(10-02), 72–78. https://doi.org/10.30890/2567-5273.2019-10-02-048

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Articles