ОСОБЛИВОСТІ РОЗРОБКИ СТРАТЕГІЇ РОЗВИТКУ СУБ’ЄКТІВ ТУРИСТИЧНОГО ПІДПРИЄМНИЦТВА ТЕРИТОРІАЛЬНИХ ГРОМАД

Nataliia Maliarchuk; Svitlana Podzihun

doi:10.30890/2567-5273.2022-22-02-005

Authors

Nataliia Maliarchuk Pavlo Tychyna Uman State Pedagogical http://orcid.org/0000-0003-3012-1842
Svitlana Podzihun http://orcid.org/

DOI:

https://doi.org/10.30890/2567-5273.2022-22-02-005

Keywords:

tourist market, management, tourism entrepreneurship, development, tourism, local community

Abstract

At the current stage, to start any business, it is necessary to think strategically. In general, a similar business approach is just as appropriate to choose for the formation and promotion of the tourist brand of the territorial community, because touris

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