PECULIARITIES OF USING MARKETING COMMUNICATIONS IN THE FIELD OF TOURISM
DOI:
https://doi.org/10.30890/2567-5273.2023-28-01-040Keywords:
marketing, tourism, digitalization, innovations, information systems, communication technologies, tourism management systemAbstract
It has been proven that in today's realities, tourism can be restored only under the conditions of the introduction of innovative technologies. In order to work at full capacity, Ukrainian travel agencies are looking for innovative ways of development anMetrics
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