STRATEGIC DIRECTIONS FOR IMPROVING THE EFFICIENCY OF AN INTERNATIONAL BUSINESS ENTITY
DOI:
https://doi.org/10.30890/2567-5273.2023-29-02-010Keywords:
export, import, woodworking products, SWOT analysis.Abstract
Consideration is given to the peculiarities of conducting business by an enterprise in the field of selling construction products. In order to identify promising directions, the environment was assessed using the SWOT analysis model, strengths and weakneMetrics
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