No. 29-02 (2023)

Articles

• EFFECTIVE MARKETING AS THE BASIS OF THE COMPETITIVENESS OF ENTERPRISES

  Olha Hromova, Liudmyla Serednytska, Andrii Krupskyi

  3-8

• THE PROBLEM OF QUALIFICATION OF COMMUNICATION STRATEGIES IN THE SYSTEM OF SOCIAL COMMUNICATIONS: SCIENTIFIC QUALIFICATION AND CONCEPTUALIZATION IN BUSINESS ACTIVITY

  Nadiia Ukhalina

  9-16

• STRATEGIC DIRECTIONS FOR IMPROVING THE EFFICIENCY OF AN INTERNATIONAL BUSINESS ENTITY

  Oksana Melnychuk

  17-23

• TRANSFORMATION OF HEALTH CARE INSTITUTIONS OF UKRAINE: ACCOUNTING AND ANALYTICAL MANAGEMENT SUPPORT

  Oksana Yurchenko, Dmytro Bohatyrov, Аndriy Taran

  24-29

• INNOVATIVE ACCOUNTING OF FIXED ASSETS OF AGRICULTURAL ENTERPRISES

  Olha Odnoshevna, Igor Kislitca

  30-35

• INVESTMENT ATTRACTIVENESS OF THE GEORGIAN ECONOMY

  Svitlana Hanziuk, Katerina Noda

  36-42

• THEORETICAL AND METHODOLOGICAL ASPECTS OF THE FORMATION AND IMPLEMENTATION OF STATE POLICY OF PUBLIC ADMINISTRATION, ECONOMIC SECURITY IN THE FIELD OF HIGHER EDUCATION

  Mykola Kravchenko, Olha Lozova

  43-47

• DIVERSITY AS A STRATEGY IN ANALYSIS AND CHANGE ORGANIZATIONAL BEHAVIOR

  Elvira Jorovlea, Tudor Pașcaneanu

  48-54

• TAX CONTROL IN UKRAINE

  Tatiana Fomina, Olha Puhachenko, Vitaly Chumak

  55-60

• METHODOLOGICAL PRINCIPLES OF EVALUATING THE EFFICIENCY OF THE STRUCTURE OF THE ECONOMY

  Viktoriia Soliar, Iuliia Oliinyk

  61-68

• PECULIARITIES OF REMOTE MONITORING OF BANKS' ACTIVITIES IN MODERN CONDITIONS

  Svitlana Hanziuk, Mykyta Holubiev

  69-74

• STRATEGIC OPPORTUNITIES OF THE ENTERPRISE AND THEIR ASSESSMENT IN UNCERTAIN CONDITIONS OF THE EXTERNAL ENVIRONMENT

  Zoriana Koval

  75-80

• MONITORING OF THE PRICE POLICY OF HEALTHCARE ENTERPRISES

  T. Demchenko, M. Slatvinskyi

  81-87

• BLOCKCHAINE- A TOOL FOR DIGITAL TRANSFORMATION OF BUSINESS MODELS INTO VALUE CREATION

  Maia Pisaniuc

  88-93

• USAID GRANTS FOR BUSINESS DEVELOPMENT ORGANIZATIONS IN UKRAINE IN THE CONDITIONS OF WAR

  Mariana Kobelia-Zvir, Olha Vovchak

  94-101

• CULTURE OF BUSINESS COMMUNICATION AND ORGANIZATIONAL ETHICS IN THE PROFESSIONAL ACTIVITIES OF MANAGERS

  Oleksandr Bohashko, Iryna Bohashko

  102-106

• ANALYSIS OF THE ECONOMIC INDICATORS OF AIRPORTS OF UKRAINE

  Tetiana Davydiuk

  107-111

• ANALYSIS OF GLOBAL PRACTICES REGARDING URBAN OPENNESS

  E.V. Tarasevich, L.О. Zhylinska

  112-117

• INNOVATIONS IN EDUCATION: INFLUENCE OF TECHNOLOGY ON THE LEARNING PROCESS

  Alla Tkachenko, Tetiana Pozhuieva

  118-126

• PROJECT TEAM MANAGEMENT IN MODERN CONDITIONS

  M.V. Kuzminov

  127-132

• THE SPECIFICS OF MARKETING MANAGEMENT OF THE PHARMACEUTICAL BNDUSTRY

  N.O. Pacheva, Svitlana Podzihun

  133-139