STRATEGIC OPPORTUNITIES OF THE ENTERPRISE AND THEIR ASSESSMENT IN UNCERTAIN CONDITIONS OF THE EXTERNAL ENVIRONMENT
DOI:
https://doi.org/10.30890/2567-5273.2023-29-02-039Keywords:
strategy, strategic capabilities of the enterprise, methodical methods of the theory of probability, theory of possibility.Abstract
The lack of experience in responding to complex wartime events and the need to assess one's capabilities under various scenarios of the development of events became the impetus for the development of a methodology for assessing the strategic capabilitiesMetrics
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Babin, B., & Anderson, R. (2010). Multivariate data analysis 7th ed., Englewood Cliffs: Prentice Hall.
Carpenter, M. A., & Sanders, G. (2009). Strategic management: a dynamic perspective concepts. Upper Saddle River, NJ: Pearson International.
Dubihlela, J., & Sandada, M. (2014). Impact of strategic planning on small and medium-sized Enterprises (SMEs) Performance: The role of employee participation, implementation incentives and evaluation and control. Journal of Economics, 5(1), 45-55.
Dubois, D. & Prade, H. (2001) Possibility Theory, Probability Theory and Multiple-valued Logics: A Clarification, Annals of Mathematics and Artificial Intelligence 32, 35-66.
Gerla, G. (2001) Fuzzy logic: Mathematical Tools for Approximate Reasoning, Kluwer Academic Publishers, Dordrecht.
Zadeh, L. (1999) Fuzzy Sets as the Basis for a Theory of Possibility. Reprinted in Fuzzy Sets and Systems 100 (Supplement): 9-34
Chukhrai, N., & Koval, Z. (2016). Evaluation indicators of the marketing strategies efficiency of value-based enterprises. Economics, entrepreneurship, management. Vol. 3, Num. 1. 35-40.
Koval, Z. (2019) Evaluation of efficiency of marketing strategies of enterprises by factor analysis methods. Journal of scientific works «Economic Innovations» of the Institute of Market Problems and Economic and Environmental Research. National Academy of Sciences of Ukraine. Vol. 1. №1 (70). 132-142.
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Nonaka, I., & Teece, D. J.(2001) Managing industrial knowledge. London: Sage publications.
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