THEORETICAL AND APPLIED CONCEPTS: ENVIRONMENTAL MARKETING IN THE CEMENT INDUSTRY OF UKRAINE
DOI:
https://doi.org/10.30890/2567-5273.2024-36-00-003Keywords:
environmental marketing, green marketing, green product, cement industry, CO₂ emissions, sustainable development, alternative fuel, environmental responsibility, energy savingAbstract
The article is devoted to the introduction of environmental marketing in the cement industry, which meets modern environmental challenges and trends in sustainable development. The problems associated with the negative impact of the cement industry on thMetrics
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