No. 36-04 (2024)

Articles

• THEORETICAL AND APPLIED CONCEPTS: ENVIRONMENTAL MARKETING IN THE CEMENT INDUSTRY OF UKRAINE

  Serhii Benchuk

  3-12

• MODERN PRINCIPLES OF TOURISM ACTIVITY ORGANIZATION UNDER MARTIAL LAW IN UKRAINE

  Svitlana Mykulanynets, Olesia Popovych, Otokar Kasinecz

  13-20

• DIRECTIONS FOR STRENGTHENING THE COMPETITIVENESS OF THE DNIPRO CITY THROUGH THE DEVELOPMENT OF THE TOURIST PRODUCT

  Liudmyla Bondarenko

  21-32

• THE ROLE OF MANAGEMENT DIAGNOSTICS IN ENSURING THE EFFECTIVENESS OF DECISION-MAKING

  Svitlana Zaika, Julia Sahachko, Svitlana Kuskova

  33-37

• FACTORS INFLUENCED ON THE LOGISTICS OF CEMENT SUPPLY TO UKRAINE

  Antonina Samoilenko, Oleksiy Kramarenko

  38-46

• FEATURES OF DIGITALIZATION IN THE AEROSPACE INDUSTRY

  О.O. Khandii, P.O. Arkhypov

  47-59

• FEATURES OF CRYPTOCURRENCY FUNCTIONING IN THE MODERN MARKET

  Nataliia Redko, Nataliia Amelina

  60-66

• SHALLOW ARTIFICIAL NEURAL NETWORKS FOR ADAPTIVE AND TARGETED MANAGEMENT

  I.S. Hrashchenko, O.P. Mozgalli, T.R. Tsalko, S.M. Nevmerzhytska, M.A. Naumenko, Yu.M. Kulynych

  67-78

• STUDY OF THE RELATIONSHIP BETWEEN PROFITABILITY AND CREDITWORTHINESS

  Kateryna Karacharova, Olena Troinikova, Denys Shopin

  79-84

• ASSESSMENT OF LENDING AND INVESTMENT ACTIVITIES OF BANKS IN UKRAINE

  Dmytro Boiko, Illya Yakovenko

  85-91

• DEVELOPMENT OF DIGITAL STRATEGIES FOR EFFICIENT BUSINESS OPERATIONS IN UKRAINE

  Nadiia Morozova, Iryna Denchyk

  92-98

• CONCEPTUAL FOUNDATIONS AND PRACTICAL IMPLEMENTATION OF APITOURISM IN UKRAINE IN THE POST-WAR PERIOD

  Viktoriia Boiko

  99-107

• PROSPECTS OF ARTIFICIAL INTELLIGENCE APPLICATION IN MARKETING ACTIVITY

  Tetiana Yanchuk, Natalia Levchenko

  108-113

• VIDEO MARKETING: CURRENT TRENDS OF VIDEO CONTENT IN 2024

  Tetiana Yanchuk, Karina Lahai

  114-119

• PERSONALIZATION IN DIGITAL MARKETING: TOOLS AND TRENDS

  Tetiana Yanchuk, Кhristina Dirkach

  120-125

• FEATURES AND TAX TECHNOLOGIES OF REGISTRATION AND ACCOUNTING OF TAX PAYERS IN UKRAINE

  Nataliia Kostyshyn

  126-133

• EXPLORING METHODOLOGICAL APPROACHES IN THE STUDY OF ORGANIZATIONAL BEHAVIOR: A COMPREHENSIVE FRAMEWORK FOR UNDERSTANDING WORKPLACE DYNAMICS

  Elvira Jorovlea, Alina Codreanu

  134-142

• THE POWER OF LEAN COMMUNICATION: IMPROVING PRODUCTIVE BEHAVIOR IN ORGANIZATIONAL SETTINGS THROUGH STREAMLINED PROCESSES AND CLEAR COMMUNICATION

  Elvira Jorovlea, Pașcaneanu Tudor

  143-147