VIDEO MARKETING: CURRENT TRENDS OF VIDEO CONTENT IN 2024

Authors

DOI:

https://doi.org/10.30890/2567-5273.2024-36-00-069

Keywords:

video marketing, video content, short videos, personalization, interactivity, augmented reality, artificial intelligence, 2024 trends, marketing strategies, customer engagement.

Abstract

The article considers the main trends in video content in 2024, which determine modern approaches to video marketing. The focus is on short video formats, interactive elements, personalization, the use of augmented reality (AR) and artificial intelligence

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References

7 video content trends that should not be ignored by business 2024 year URL: https://hub.kyivstar.ua/articles/7-trendiv-videokontentu-yaki-ne-varto-ignoruvati-biznesu-u-2024-roczi (contact date 26.12.2024).

Top-10 video marketing trends for 2024. URL: https://digitalsocks.com.ua/progrijte-svoyu-auditoriyu-korist-vedennya-socialnih-merezh-i-stvorennya-videokontentu/trest (contact date 26.12.2024).

How to take your video marketing strategy to the next level: the nuances of promotion through video in 2024. URL: https://genius.space/lab/yak-pidnyati-vashu-strategiyu-videomarketingu-na-novij-riven-nyuansi-prosuvannya-cherez-video-v-2024-rotsi/ (contact date 28.12.2024).

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Yanchuk T.V. Application of Internet marketing technologies in the marketing activity of the enterprise Problems of innovation and investment development. 2023. № 30. P. 98-106. URL: http://nbuv.gov.ua/UJRN/Piir_2023_30_11 (contact date: 29.12.2024)

Yanchuk T.V., Furman T.Yu. Analysis and optimization of marketing activities through the introduction of information technology. Economic Achievements: Prospects and Innovations, (10), 2024.

Yanchuk T., Fedchenko O. Use of Neuromarketing Tools During the Pandemic. Three Seas Economic Journal, 3(2), 2022, Р.120-126.

Published

2024-12-30

How to Cite

Янчук, Т., & Лахай, К. (2024). VIDEO MARKETING: CURRENT TRENDS OF VIDEO CONTENT IN 2024. Modern Engineering and Innovative Technologies, 4(36-04), 114–119. https://doi.org/10.30890/2567-5273.2024-36-00-069

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Articles