DIGITAL TOOLS AS A MEANS OF PROMOTING CONSUMER PRODUCTS
DOI:
https://doi.org/10.30890/2567-5273.2025-42-03-037Keywords:
digital marketing, internet marketing, digital technologies, product promotion, consumer market, omnichannel marketing, information security, digital transformation.Abstract
The article examines the theoretical and methodological foundations as well as the practical aspects of using digital technologies in the promotion of consumer goods under conditions of the digital transformation of the economy. It substantiates that glob
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Published
2025-12-30
How to Cite
Забурмеха, Є. (2025). DIGITAL TOOLS AS A MEANS OF PROMOTING CONSUMER PRODUCTS. Modern Engineering and Innovative Technologies, 3(42-03), 70–79. https://doi.org/10.30890/2567-5273.2025-42-03-037
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