ШТУЧНИЙ ІНТЕЛЕКТ У МАРКЕТИНГУ: ТРАНСФОРМАЦІЯ СТРАТЕГІЙ ТА ПЕРСПЕКТИВИ

Olena Garmatiuk

doi:10.30890/2567-5273.2025-42-03-093

ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS

Authors

Olena Garmatiuk PAVLO TYCHYNA UMAN STATE Pedagogical University https://orcid.org0000-0002-2589-3269

DOI:

https://doi.org/10.30890/2567-5273.2025-42-03-093

Keywords:

artificial intelligence, marketing, digital transformation, Big Data, personalization, automation, marketing strategies, customer experience.

Abstract

The article examines the role and significance of artificial intelligence technologies in modern marketing in the context of the digital transformation of the economy. It reveals the main areas of AI application in the marketing activities of enterprises,

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Published

2025-12-30

How to Cite

Гарматюк, О. (2025). ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS ARTIFICIAL INTELLIGENCE IN MARKETING: STRATEGY TRANSFORMATION AND PROSPECTS. Modern Engineering and Innovative Technologies, 3(42-03), 217–224. https://doi.org/10.30890/2567-5273.2025-42-03-093