MAIN ASPECTS OF USE MARKETING ON THE «B2B» MARKET

Alla Humeniuk; Olena Garmatiuk

doi:10.30890/2567-5273.2022-23-02-030

MAIN ASPECTS OF USE MARKETING ON THE «B2B» MARKET

Authors

Alla Humeniuk Uman State Pedagogical University named after Pavlo Tychyna https://orcid.org/0000-0002-2589-3269
Olena Garmatiuk Uman State Pedagogical University named after Pavlo Tychyna https://orcid.org/0000-0002-2589-3269

DOI:

https://doi.org/10.30890/2567-5273.2022-23-02-030

Keywords:

B2B sector, B2B market, promotion, industrial enterprises, B2B marketing system, marketing tools

Abstract

Features of the «B2B» market «dictate» their conditions of use of marketing tools. Orientation to the client, technical complexity of the product, interdependence of the buyer and the seller - all this makes the use of marketing tools specific. The articl

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References

Ursakii Y. A. B2B markets branding: meaning and features of formation. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu. 2020. P.84-88.

Boichuk I. V. B2B Marketing as a modern direction of enterprise development. Ekonomika i suspilstvo.2018. №18. P.272-279.

Kainova T. V. Optimization of marketing on the B2B market. Biznes INFORM.2012. № 11. P. 263-266.

Modern engineering and innovative technologies

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Published

2022-10-30

How to Cite

Гуменюк, А., & Гарматюк, О. (2022). MAIN ASPECTS OF USE MARKETING ON THE «B2B» MARKET. Modern Engineering and Innovative Technologies, 2(23-02), 47–51. https://doi.org/10.30890/2567-5273.2022-23-02-030