CULTURAL IDENTITY IN CONTEMPORARY FASHION: RETHINKING NATIONAL MOTIFS IN A GLOBAL CONTEXT

Tetiana Kornieva

doi:10.30890/2567-5273.2025-42-04-108

CULTURAL IDENTITY IN CONTEMPORARY FASHION: RETHINKING NATIONAL MOTIFS IN A GLOBAL CONTEXT

Authors

Tetiana Kornieva H.S. Skovoroda Kharkiv National Pedagogical University https://orcid.org0009-0002-8860-3166

DOI:

https://doi.org/10.30890/2567-5273.2025-42-04-108

Keywords:

semantic content, design practices, authenticity, communicative effectiveness, intercultural environment

Abstract

The aim of this article is to comprehensively examine the mechanisms of transformation and adaptation of national elements in contemporary fashion design, taking into account the influence of global aesthetic and commercial processes. The methodological b

Downloads

Published

2025-12-30

How to Cite

Корнєва, Т. (2025). CULTURAL IDENTITY IN CONTEMPORARY FASHION: RETHINKING NATIONAL MOTIFS IN A GLOBAL CONTEXT. Modern Engineering and Innovative Technologies, 4(42-04), 237–249. https://doi.org/10.30890/2567-5273.2025-42-04-108