CULTURAL IDENTITY IN CONTEMPORARY FASHION: RETHINKING NATIONAL MOTIFS IN A GLOBAL CONTEXT

Тетяна Корнєва

doi:10.30890/2567-5273.2025-42-04-108

CULTURAL IDENTITY IN CONTEMPORARY FASHION: RETHINKING NATIONAL MOTIFS IN A GLOBAL CONTEXT

Автор(и)

Тетяна Корнєва H.S. Skovoroda Kharkiv National Pedagogical University https://orcid.org0009-0002-8860-3166

DOI:

https://doi.org/10.30890/2567-5273.2025-42-04-108

Ключові слова:

semantic content, design practices, authenticity, communicative effectiveness, intercultural environment

Анотація

The aim of this article is to comprehensively examine the mechanisms of transformation and adaptation of national elements in contemporary fashion design, taking into account the influence of global aesthetic and commercial processes. The methodological b

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Опубліковано

2025-12-30

Як цитувати

Корнєва, Т. (2025). CULTURAL IDENTITY IN CONTEMPORARY FASHION: RETHINKING NATIONAL MOTIFS IN A GLOBAL CONTEXT. Modern Engineering and Innovative Technologies, 4(42-04), 237–249. https://doi.org/10.30890/2567-5273.2025-42-04-108