OPTIMIZATION OF BUSINESS PROCESSES IN THE MARKETING SPHERE OF INDUSTRIAL ENTERPRISES
DOI:
https://doi.org/10.30890/2567-5273.2024-32-00-088Ключові слова:
industrial enterprises, business processes, marketing activities, benchmarkingАнотація
The article determines that in modern conditions, business entities need to effectively prevent the negative impact of both external and internal factors, implement measures to strengthen the competitiveness of the enterprise and maintain competitive advaMetrics
Посилання
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