ТЕРИТОРІАЛЬНИЙ БРЕНДИНГ УКРАЇНИ В УМОВАХ ВОЄННОЇ ТУРБУЛЕНТНОСТІ: ВИКЛИКИ ТА МОЖЛИВОСТІ

Halyna Zaiachkovska

doi:10.30890/2567-5273.2025-42-03-059

TERRITORIAL BRANDING OF UKRAINE IN THE CONDITIONS OF MILITARY TURBULENCE: CHALLENGES AND OPPORTUNITIES

Authors

Halyna Zaiachkovska Khmelnytskyi Cooperative Trade and Economic Institute https://orcid.org0000-0001-8631-7268

DOI:

https://doi.org/10.30890/2567-5273.2025-42-03-059

Keywords:

territorial branding, military turbulence, challenges of territorial branding, model of anti-crisis territorial branding, crisis communications, recovery

Abstract

The article examines the territorial branding of Ukraine in the context of military turbulence as a tool for reputational resilience, socio-economic recovery, and international communication. It is argued that the war has radically changed the competitiv

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Published

2025-12-30

How to Cite

Заячковська, Г. (2025). TERRITORIAL BRANDING OF UKRAINE IN THE CONDITIONS OF MILITARY TURBULENCE: CHALLENGES AND OPPORTUNITIES. Modern Engineering and Innovative Technologies, 3(42-03), 133–141. https://doi.org/10.30890/2567-5273.2025-42-03-059