STRATEGIC COMMUNICATION: A KEY FACTOR FOR THE ECONOMIC SUCCESS OF ORGANIZATIONS
DOI:
https://doi.org/10.30890/2567-5273.2019-09-02-021Keywords:
communication, innovation, technologies, success, economics, strategy, organization, service, goods, processes.Abstract
The practice of corporate communication can benefit from the research findings, defining communication objectives and actions within the innovation management process. Moreover, the skills required in order to inform about innovations are acquired individ
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References
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