VISUAL IDENTIFICATION OF WILD ANIMALS IN MASS CULTURE: ADVERTISING DESIGN
DOI:
https://doi.org/10.30890/2567-5273.2019-07-01-024Keywords:
graphics, graphic tools, design, interior, functional space, higher educational institutionAbstract
The study of the use of wildlife breeds, as well as for the identification of animals, identifies the most commonly used animal symbols according to their meanings. As a result of the study of the role of animals in advertising and visual identification,
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References
Дaнилeнкo В. Дизaйн цeнтрaльнo-cхiднoї Єврoпи: Мoнoгрaфiя / В.Я. Дaнилeнкo. — Хaркiв: ХДAДМ, 2009. — 172 c.
Animals in advertising: Introduction. [Eлeктрoнний рecурc]. – Рeжим дocтупу: http://www.elve.net/panim/home.htm (24.11/ 16:15);
Білі ведмеді в рекламі «Кoкa-Кoлa» – Режим доступу: https://www.goodfon.ru/wallpaper/koka-kola-novyy-god-belye.html
Реклама зубної пасти "Кoлгeйт лiкувaльнi трaви» – Режим доступу: https://www.youtube.com/watch?v=QLMa1ndGrLs
Тигр на упаковці чаю вiд фiрми «Грaнд» – Режим доступу: http://foodmarkets.ru/news/topic/4707
References:
B. Danylenko Dyzayn tsentralno-chidnoyi Yevropy: Monohrafiya / VJ Danylenko. - Kharkov: KhDADM, 2009. — 172 s.
Animals in advertising: Introduction. [Electronic resource]. – Access mode: http://www.elve.net/panim/home.htm (24.11/ 16:15).
White bears in the "Coca-Cola" advertisement – Access mode: https://www.goodfon.ru/wallpaper/koka-kola-novyy-god-belye.html
Реклама зубної пасти "Кoлгeйт лiкувaльнi трaви» – Access mode: https://www.youtube.com/watch?v=QLMa1ndGrLs
Tiger on the packaging of tea from the firm "Hrand" – Access mode: http://foodmarkets.ru/news/topic/4707
