No. 39-03 (2025)

Articles

• THE ROLE OF THE PRIVATE SECTOR AND BUSINESS IN THE DEVELOPMENT OF SMALL TOWNS (A CASE STUDY OF UKRAINE AND THE USA)

  Mariya Vlasova

  3-16

• ADAPTATION OF MARKETING STRATEGIES TO THE MENTAL AND BEHAVIORAL CHARACTERISTICS OF THE TARGET AUDIENCE

  Liudmyla Voloshko

  17-29

• ASSESSMENT OF THE FUNCTIONING OF CREDIT UNIONS IN UKRAINE

  Inna Hnydiuk, Lina Marshu

  30-35

• ACCOUNTING FOR PAYABLE DEBT IN THE ENTERPRISE MANAGEMENT SYSTEM

  Iryna Hladii, Iryna Krupeinytska

  36-44

• GLOBAL TRANSFORMATION OF THE ROLE OF ACCOUNTING AND CONTROL IN THE DIGITAL ECONOMY

  Ganna Datsenko, Lіudmyla Maister

  45-52

• NON-PERFORMING LOANS (NPL) IN THE BANKING SYSTEM OF UKRAINE

  Olena Prutska, Anastasiia Abdullaieva

  53-62

• IMPROVEMENT OF TAX REGULATION AS A COMPONENT OF FINANCIAL AND ECONOMIC POLICY

  Andrii Nikitishin, Nataliia Timoshenko

  63-70

• PRACTICAL APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN NONPROFIT MARKETING COMMUNICATIONS

  Olha Lytvynchuk

  71-81

• SYSTEM OF STRATEGIC MANAGEMENT OF THE COMPANY UNDER CONDITIONS OF UNCERTAINTY AND CRISIS CHANGES

  O. Azizov

  82-87

• TRANSFORMATIONS IN THE GLOBAL MARKET UNDER THE INFLUENCE OF GEOPOLITICAL AND ECONOMIC FACTORS

  Andriy Oliinyk

  88-93

• RELATIONSHIP MARKETING IN LOGISTICS CHANNELS

  Iryna Maksіutenko, Antonina Samoilenko, Anna Kulіk

  94-103

• FEATURES OF ADVERTISING ACTIVITY MANAGEMENT AT THE ENTERPRISE

  Valentyna Barabanova, Maksym Rybalko

  104-112

• AUTOMATING CUSTOMS DECLARATIONS WITH MULTILINGUAL OCR: A LOGISTICS AND ECONOMIC PERSPECTIVE

  Voitsekh Vladyslav

  113-118

• IMPROVING THE METHODOLOGY OF ACCOUNTING FOR INVENTORIES AND FIXED ASSETS OF AGRICULTURAL ENTERPRISES

  Olha Maletska

  119-126

• SOCIAL RESPONSIBILITY IN THE SYSTEM OF ENSURING THE COMPETITIVENESS OF AN ENTERPRISE IN THE GAS STATION MARKET

  Natalіia Ovsіienko, Oleksandr Petrovsky

  127-136

• METHODICAL APPROACHES TO ASSESSING THE COMPETITIVENESS OF A RESTAURANT

  Olha Nikolichuk, A. Karakotc

  137-146

• PERSONAL BRAND AS AN INTEGRAL COMPONENT OF MODERN PR TECHNOLOGIES

  Olena Buchynska

  147-157

• ORGANIZATION OF MACHINERY AND TRACTOR PARKS OF AGRICULTURAL ENTERPRISES IN FRONTLINE AND DEOCCUPIED TERRITORIES

  Vadym Petrov

  158-163

• TOURISM POLICY IN THE CONTEXT OF WAR

  Alla Pecheniuk, Serhiy Oleksiyko, Volodymyr Evtushok

  164-171

• INNOVATIVE MARKETING OF STARTUPS IN THE SMALL BUSINESS SEGMENT: UKRAINIAN AND GLOBAL EXPERIENCE

  Nataliia Sinelnikova

  172-183

• FORMATION OF INNOVATIVE CAPITAL OF PROCESSING ENTERPRISES

  Stanislav Palianytsia

  184-191

• ECO-MARKETING IN THE FURNITURE INDUSTRY: HOW THE USE OF LOCAL MATERIALS AND SUSTAINABLE SOLUTIONS INFLUENCES BRAND PERCEPTION

  Svetlana Graf-Gudz

  192-202