THE SPECIFICS OF MARKETING MANAGEMENT OF THE PHARMACEUTICAL BNDUSTRY
DOI:
https://doi.org/10.30890/2567-5273.2023-29-02-084Keywords:
marketing management, pharmaceutical enterprises, management system, marketing tools, organization, competitivenessAbstract
The article reveals the peculiarities of organization of marketing management at pharmaceutical enterprises and defines its place in achieving maximum economic efficiency. It is established that the role of marketing as a process begins with the study ofMetrics
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