PROSPECTS OF ARTIFICIAL INTELLIGENCE APPLICATION IN MARKETING ACTIVITY
DOI:
https://doi.org/10.30890/2567-5273.2024-36-00-068Keywords:
artificial intelligence, marketing, automation, personalization, data analysis, digital technologies, efficiencyAbstract
The article is devoted to the analysis of possibilities of artificial intelligence (AI) application in the sphere of marketing. The main directions of AI use are considered, including personalization, automation, data analysis and optimization of advertisMetrics
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