PROSPECTS OF ARTIFICIAL INTELLIGENCE APPLICATION IN MARKETING ACTIVITY
DOI:
https://doi.org/10.30890/2567-5273.2024-36-00-068Ключові слова:
artificial intelligence, marketing, automation, personalization, data analysis, digital technologies, efficiencyАнотація
The article is devoted to the analysis of possibilities of artificial intelligence (AI) application in the sphere of marketing. The main directions of AI use are considered, including personalization, automation, data analysis and optimization of advertisMetrics
Посилання
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Guild of Marketing. Artificial Intelligence in marketing, where it works and what tools to use. URL: https://guildofmarketing.com/shtuchnyy-intelekt-u-marketyngu/ (contact date 11.12.2024)
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