No. 31-05 (2024)

Articles

• THE INFLUENCE OF THE MILITARY AGGRESSION OF THE RUSSIA ON THE DIGITALIZATION PROCESSES OF THE ECONOMY OF UKRAINE

  Dmytro Kobets

  3-14

• ARTIFICIAL INTELLIGENCE IN THE CUSTOMER SUPPORT SERVICE AT ENTERPRISES: CHATBOT REVOLUTION

  Tetiana Yanchuk, Olena Boienko

  15-21

• INTERFIRMAL INTERACTION OF ENTERPRISES: THEORETICAL ASPECT

  Yevhena Zaburmekha

  22-29

• ECONOMIC JUSTIFICATION OF MANAGEMENT DECISIONS IN THE CONSTRUCTION SECTOR ON THE BASIS OF VALUE-ORIENTED MANAGEMENT

  Oksana Zamazii, Eduard Brovarnyi

  30-39

• SAW OF UNCERTAINTY MODEL FORMATION AND ITS USAGE FOR PROJECT EFFICIENCY AND EFFECTIVENESS MANAGEMENT

  Mykhailo Sahaidak, Roman Didenko

  40-55

• THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE ECOSYSTEM OF HIGHER EDUCATION INSTITUTIONS

  Iryna Budnikevich, Vadym Honchar, Daniil Bastrakov

  56-68

• MODERNIZATION OF THE CONCEPT OF BRAND MANAGEMENT ON THE BASIS OF NEUROMARKETING

  Svitlana Kovalchuk

  69-81

• THE LINGUISTIC AND MARKETING PRINCIPLES OF REGIONAL NAMING OF COMMERCIAL OBJECTS

  Oleksandr Tielietov, Svitlana Tielietova

  82-89

• GREEN PUBLIC PROCUREMENT IN THE STRATEGIC MANAGEMENT OF THE DEVELOPMENT OF ENTERPRISES

  O. Yushkevych

  90-101

• MODERN APPROACHES TO THE FORMATION OF THE ORGANIZATIONAL STRUCTURE OF MANAGEMENT IN CORPORATE TRADE SYSTEMS

  K. Trofymenko

  102-108

• TRADE MARKETING: INNOVATIVE TYPES OF STRATEGIC PARTNERSHIPS

  H. Zaiachkovska

  109-118

• INTERNET MARKETING COMMUNICATIONS MANAGEMENT, VALUE SYSTEM, LOGISTIC SERVICES OF CHOCOLATE FACTORY

  S.Ya. Kasian, O.B. Shebanov

  119-127